Benefitra · Website Redesigns

Websites that look as good as the work behind them.

We redesign dated, generic business sites into elegant, fast, modern sites — built to win trust and get found in search.

Book a redesign consult
1 → 30+
pages, purpose-built
Astro
fast, modern build
SEO-first
built to be found
What we do

A redesign that earns its keep.

Design that builds trust

A clean, premium look that signals quality before a word is read.

Built to be found

Service and city pages, schema, and structure that earn search visibility.

Fast & modern

Rebuilt on a modern static stack — quick to load, easy to extend.

A recent redesign

Art Slate Roofing — Greater Boston

A 20-year reputation for slate & copper craftsmanship, hidden behind a dark, generic contractor template.

  • Cluttered stock theme — indistinguishable from any other contractor
  • A wall of form fields before any trust was built
  • Thin structure and weak search footprint beyond the homepage
Old Art Slate Roofing website
Home
Before
artslateroofing.com
before home
After
artslateroofing.com
after home
About
Before
/about
before about
After
/about
after about
Local page — Cambridge, MA
Before
…/copper-roof-installation-cambridge-ma
before local
After
…/cambridge--ma-roofing
after local
Contact
Before
/contact
before contact
After
/contact
after contact
What changed

Six things that changed.

1

Brand positioning

From "another local roofer" to Boston's slate & copper specialist.

2

Visual design

A dark, busy template replaced with a light, editorial look.

3

Site architecture

Expanded into 30+ purpose-built pages — services, cities, projects, FAQs.

4

Local search

Per-city and per-service pages built to be found across the region.

5

Conversion path

Story first, ask second — instead of a form wall on arrival.

6

Modern build

Rebuilt on Astro — fast, clean, and easy to extend.

His team is highly skilled and does beautiful work — wouldn't use anyone else.
— A Greater Boston homeowner, on Art Slate Roofing
Verified Google review · 4.9★ rating

Ready for a site that earns its keep?

Tell us about your business and your current site. We'll show you what a redesign could look like — and what it could do.

Book a redesign consult