Websites that look as good as the work behind them.
We redesign dated, generic business sites into elegant, fast, modern sites — built to win trust and get found in search.
Book a redesign consultA redesign that earns its keep.
Design that builds trust
A clean, premium look that signals quality before a word is read.
Built to be found
Service and city pages, schema, and structure that earn search visibility.
Fast & modern
Rebuilt on a modern static stack — quick to load, easy to extend.
Art Slate Roofing — Greater Boston
A 20-year reputation for slate & copper craftsmanship, hidden behind a dark, generic contractor template.
- Cluttered stock theme — indistinguishable from any other contractor
- A wall of form fields before any trust was built
- Thin structure and weak search footprint beyond the homepage
Built out, page by page.
Six things that changed.
Brand positioning
From "another local roofer" to Boston's slate & copper specialist.
Visual design
A dark, busy template replaced with a light, editorial look.
Site architecture
Expanded into 30+ purpose-built pages — services, cities, projects, FAQs.
Local search
Per-city and per-service pages built to be found across the region.
Conversion path
Story first, ask second — instead of a form wall on arrival.
Modern build
Rebuilt on Astro — fast, clean, and easy to extend.
His team is highly skilled and does beautiful work — wouldn't use anyone else.
Ready for a site that earns its keep?
Tell us about your business and your current site. We'll show you what a redesign could look like — and what it could do.
Book a redesign consult