Illustrative: M1 → M12 customer journey
M1 → M12
Cash flow $42K
Turnover 32%
Clients won / mo 3
Better benefits per dollar
Licensed independent brokerage. We model your renewal across all seven funding paths and recommend the one that fits — not the one we already know how to sell.
Independent. Seven funding paths. Fees disclosed day one.
Proof: 34% saved · 96% hike avoided · $115K WC cut.
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Stronger teams
16 tools unified under one login. Works with ADP, Paychex, Gusto, every payroll provider. Retain the people you have. Recruit the ones you want.
Total Comp Compliance Pick My Plan Reviews Pulse Recognition Wellness Financial Analytics Benchmarks Org Chart Comms Dep Audit Leave Time AI Assistant
60-day free trial. Plugs into your existing payroll (ADP, Paychex, Gusto, +200 more). Cancel nothing during the trial.
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More customers
SEO, content, and paid acquisition for employers in trades and services. Built by a 17-year SEO operator. We write the guarantee most agencies refuse to.
5 of 7 ranking metrics in 90 days or every retainer refunds. One signed company per metro.
Your industry — what page-1 looks like for you
Pos 18 → 10
Page-1 share, mo. 12
See marketing →

Seven funding paths under one roof.

Most brokers sell the one or two they know. We model all seven against your actual headcount and claims data, then recommend the one that fits.

Fully-Insured
Carrier bears 100% of claims risk. Predictable monthly premium, minimal admin.
Best for 5–30 employees
Level-Funded
Self-funded economics with a stop-loss safety net. Surplus refunds in a good year.
Best for 25–150 employees
Self-Funded
Full transparency, full claims control, full upside on a healthy year.
Best for 100+ employees
Self-Funded Captive
Pooled risk across like-sized employers with laser stop-loss protection.
Best for 30–100 employees
ICHRA
Defined-contribution model. Reimburse employees for individual market plans.
Multi-state · remote workforces
PEO-Integrated
HR + benefits + workers' comp bundled through a co-employer relationship.
Compliance-heavy · lean HR teams
Taft-Hartley
Multi-employer trust under collective bargaining. ERISA-protected.
Unionized industries · trades
Compare all seven →
Side-by-side. Group size, cost profile, risk transfer, admin burden, plan flexibility.
Decide in minutes

Model your benefits strategy with 586 free tools.

Six flagship planning tools plus our roofing EMR calculator. Use your own data. Every tool is free, no sign-up, no email gate.

~3 minRiskScenario Planning
Premium Renewal Stress Test
Model your renewal across all seven funding strategies. Project savings over 2–6 years.
~4 minROICost Analysis
Benefits ROI Calculator
Translate benefits spend into measurable returns on retention, productivity, and bottom line.
~2 minFundingForecasting
Health Plan Cost Projector
Project costs across self-funded, level-funded, captive, ICHRA, PEO, and fully insured.
~2 minExitBenchmarking
Business Valuation Tool
Planning an exit? See how benefits + HR + compliance upgrades affect your sale value.
~2 minStrategySavings
Benefits Savings Strategy Builder
Personalized savings roadmap. 25+ strategies tailored to your headcount and workforce.
~3 minWorkers' CompRoofing
EMR Roofing Calculator
Cut your workers' comp mod rate. Model crew safety actions vs your experience modifier.
~3 minCash FlowCFO
CFO Cash Flow Analyzer
Self-funded vs fully insured: working capital, float interest, contract protections, break-even crossover.
Explore all 586 tools →

See what your benefits look like under each of the seven funding strategies.

Bring your current plan, your renewal, and your headcount. We model the math across every funding arrangement that could work — and you decide what fits.

Compare all seven → Talk to an agent