← Back to platform
THE ANALYTICS MOAT

The benefits platform with the math to back it up.

Most HR vendors hand you industry stats. Benefitra hands you cohort analytics and business recommendations from your company — the data, and what to do with it — with privacy guardrails baked into the data layer, not bolted on after.

THE PROBLEM
Most HR data lives in silos. Insights die there.
Single-vendor tools see one slice. Industry reports give averages. Neither tells you what's happening in your company, with the cohort cuts you'd actually use to make a decision.

Financial-wellness vendors

One signal: financial.

  • Your % of employees in financial stress
  • Industry-benchmark productivity loss
  • × No visibility into sentiment
  • × No visibility into performance
  • × Can't show your benefit's impact in your company

Enterprise people analytics

Two signals: sentiment + performance.

  • Sentiment + HCM cross-correlation
  • Predictive attrition modeling
  • × Limited financial-wellness signal
  • × Built for 5,000+ employees
  • × Enterprise pricing puts it out of reach for SMB

BENEFITRA

All four signals. SMB price.

  • Pulse + Performance + Wellness + Financial
  • Cohort attribution from your company's data
  • k-floor anonymization at the data layer
  • Designed for 10–500 employee SMB
  • $9–$24 PEPM, transparent pricing
FIVE REPORTS, ONE PLATFORM
The reports nobody else can produce at SMB scale.
Each one requires signal from at least two of our tools. Single-vendor competitors can't generate them at all — and enterprise tools won't, at our price point.
01

Benefits-Investment ROI by cohort — the demo magnet

"Employees who completed ≥3 financial-wellness modules in Q1 had higher Q2 goal attainment and lower 12-month voluntary turnover than non-participants in the same tenure cohort."

Tools required: Financial Wellness · Performance Management · Employee Directory.
Why it matters: brokers walk into renewal meetings with cohort numbers from your company — not industry averages from a deck. The renewal-defense narrative.

02

Stress-leakage early warning

"Engineering team's pulse 'I feel financially supported' is down 6 pts; wellness participation down 22%; goal attainment trending soft. Cohort to watch."

Tools required: Pulse Surveys · Wellness · Performance.
Why it matters: three weak signals become one visible-to-employer pattern weeks before turnover spikes.

03

Recognition × retention attribution

"Employees receiving ≥2 recognition events per quarter retain at materially higher rates than peers in the same tenure cohort."

Tools required: Recognition · Directory · Tenure.
Why it matters: cuts by manager, dept, tenure, benefits engagement. The signal nobody bothers to compute — until they see it.

04

Engagement-decline predictive flag

"These three cohorts show converging negative trends across pulse, wellness, and performance. Two are flagged for immediate manager intervention."

Tools required: Pulse · Wellness · Performance.
Why it matters: earlier than sentiment-only platforms. Sells the platform to mid-market HR without a data team.

05

Benefits utilization gap analysis

"42% of your hourly cohort never logged into the financial-wellness hub vs 78% of salaried — the cohort least likely to use the benefit is the one most likely to need it."

Tools required: Financial Wellness · Wellness · Directory.
Why it matters: employer-side education investment, targeted at cohorts that are leaving value on the table.

PRIVACY BY DESIGN
How we keep individual employees unidentifiable.

Aggregation, with hard floors.

Cross-tool reports surface only at cohort floors — group sizes large enough that no individual employee is identifiable, even if you know their dept, tenure, and a few other facts.

The floors are enforced at the data layer, not the UI. Below floor, cells are suppressed by the database query — so even a buggy frontend, a curious admin, or an audit team running raw SQL cannot leak individual data.

Why this matters: ADA, ERISA non-discrimination, and state employee-privacy laws protect employees from individual-resolvable inferences about their financial state, health, or performance. Our k-floor enforcement is the technical answer to those legal requirements.

k-floor enforcement

k≥10
Headline cohort percentages"% of employees with positive financial-wellness sentiment" requires at least 10 distinct employees in the cohort to return a value.
k≥25
Cross-tab cohort viewsCuts like "dept × tenure × tool engagement" require at least 25 distinct employees per cell. Below floor: cell suppressed.
k≥50
Cross-tenant benchmarks"Your hourly cohort vs peer SMBs in your sector" requires 50+ employees across the peer group. Single-tenant data never leaves your tenant.
SAMPLE
What a quarterly Benefits-Investment ROI report looks like.

Illustrative numbers from a synthetic 220-employee professional-services firm. Your numbers, your cohorts.

Q1 2026 — Benefits-Investment ROI

Acme Professional Services · 220 employees · Synthetic example

DRAFT FOR RENEWAL
Financial-wellness participants
147
66.8% of eligible · up 12pp YoY
Goal-attainment uplift
+8.3pp
Participants vs non-participants, k=147 / k=73
12-mo voluntary turnover — participants
11.6%
vs 18.4% non-participants · cohort Δ -6.8pp
Estimated cost avoidance
$184K
Replacement cost × turnover delta · broker-defensible

Numbers are illustrative. Actual reports use your company's anonymized cohort data with k-floor enforcement (see Privacy section above). Participation correlation is descriptive — we report alongside industry-benchmark causal evidence (PwC, Mercer studies) and disclose self-selection caveats. Designed for renewal-conversation use, not predictive guarantees.

See it on a live demo →

Or talk to a benefits strategist about your renewal cycle.

FAQ
Common questions.
Are you spying on my employees?

No. The data layer enforces k-floor cohort minimums on every analytical query — we cannot surface individual-resolvable insights even if we wanted to. Reports show only cohort aggregates with k≥10 (headline) or k≥25 (cross-tab) per cell. Below floor: cell is suppressed at the SQL layer, never reaches the UI.

How does this comply with ADA, ERISA, and state employee-privacy laws?

k-floor anonymization aligns with HHS Safe Harbor patterns for de-identification. ADA and ERISA non-discrimination require that benefits decisions not single out individuals based on protected health or financial signals — cohort-only reporting structurally prevents that. State laws vary; ask for our compliance brief during the sales conversation.

Where is the data stored?

US-based PostgreSQL infrastructure, encrypted at rest and in transit. Tenant isolation at the database level. SOC 2 Type II in progress as part of the Enterprise tier readiness. Audit logs available for compliance review.

Can you really get statistically meaningful results from a 60-employee company?

For headline percentages (k≥10), yes. For multi-axis cohort cross-tabs (k≥25), partially — you'll get fewer distinct cohort cells. We're transparent about this: the analytics moat sings loudest at 100–500 employees. Below 60 employees, expect headline cohort views, not granular slicing.

Aren't you just selling correlation, not causation?

Yes — and we say so. Reports show observed correlations in your cohort data (descriptive). We pair every cohort number with industry-benchmark causal evidence (PwC Employee Financial Wellness Survey, Mercer Inside Employees' Minds, MetLife studies). Causal claims belong in the academic literature; renewal conversations need defensible cohort math, which is what we ship.

Can my employees opt out of the analytics?

Engagement with each tool is voluntary (e.g., choosing whether to take the pulse survey, complete a financial-wellness module). The analytics layer reads aggregate engagement signals; it doesn't have a separate opt-in/opt-out because it never surfaces individual data. Your HR team can configure tool-by-tool opt-out at onboarding.

How is this different from Workday Peakon, Visier, or ADP DataCloud?

Those platforms do cross-domain people analytics at enterprise scale and enterprise price ($30–$50+ PEPM). Benefitra owns all four signal categories — pulse, performance, wellness, financial wellness — under one roof at $9–$24 PEPM, designed for 10–500-employee SMB. The moat is the integration at the SMB price point.

What happens during a benefits renewal?

Your broker (or our in-house strategist) walks in with the Benefits-Investment ROI report customized to your cohort data. Quarterly cadence; renewal cadence aligns with your fiscal cycle. The narrative shifts from "industry says financial wellness benefits help" to "our cohort data shows your benefit is producing measurable goal-attainment and retention deltas in your company."

Ready to see what your data could show?

Try the Total Comp demo on the main platform page, or talk to a benefits strategist about your renewal cycle.

Try the demo → Back to platform