This page explains the cookies and similar technologies we use on benefitra.com, why we use them, and how you control them. For how we handle personal data more broadly, see our Privacy Policy.
On this page
Your choice comes first
When you first visit, we ask what you want to allow before any non-essential cookie or tracking script runs. Nothing in the Analytics or Marketing categories loads until you opt in. You can change or withdraw your choice at any time using the "Cookie settings" button at the bottom left of any page.
We group cookies into three categories.
1. Necessary (always on)
These make the site work and remember your privacy choice. They cannot be switched off.
| Cookie | Purpose | Lasts |
|---|---|---|
bf_consent |
Stores the choices you made in the cookie banner so we do not ask again and so we honor your preferences on every page. | 12 months |
| Session cookies | Keep the site working while you browse (for example, security and load balancing). | Session |
2. Analytics (off until you allow it)
These help us count visits and understand which pages are useful, so we can improve the site. They run only if you turn on Analytics.
| Tool | What it does | Notes |
|---|---|---|
Google Analytics 4 (measurement ID G-HM61MD7D6B, loaded through Google Tag Manager container GTM-WKSZJ4T6) |
Aggregated, non-identifying reporting on page views and site usage. | Runs in Google Consent Mode. Before you opt in, it is set to "denied" and stores nothing. |
Matomo (matomo.benefitra.com) |
Privacy-focused visit analytics that we host ourselves. | Configured to require consent, so it tracks nothing until you allow Analytics. |
3. Marketing (off until you allow it)
These let us measure our advertising and remember which ad you clicked, so we do not waste budget on ads that do not work. They run only if you turn on Marketing.
| Cookie / tool | What it does | Lasts |
|---|---|---|
bf_attr |
A first-party cookie that stores the Google click identifier (gclid) and campaign tags from the link you arrived on, so a later enquiry can be tied back to the ad that brought you here. Contains no name or email. | 90 days |
Google Ads signals (through GTM / Consent Mode: ad_storage, ad_user_data, ad_personalization) |
Let Google measure ad conversions. Set to "denied" until you opt in. | Managed by Google |
How to change or withdraw consent
- Click "Cookie settings" at the bottom left of any page. You can turn any category on or off and save, or reject everything.
- Rejecting or turning a category off stops the related scripts and clears the related cookies going forward.
- You can also clear cookies in your browser at any time. If you do, we will ask for your choice again on your next visit.
Do Not Track and global signals
Because our default is to run nothing non-essential until you opt in, your privacy is protected whether or not your browser sends a Do Not Track or similar signal.
Changes to this policy
If we add or change cookies, we update this page and, where the change is significant, we ask for your consent again. The "Last reviewed" date above shows the current version.
Contact
Questions about cookies or your data?
Email: [email protected]
For how we handle personal data more broadly, including your CCPA and GDPR rights, see our Privacy Policy.